"This video takes the book and shows you how to put the theories to work in your company." -- Eli Goldratt

The first obstacle standing in the way of implementing a major change is reaching a wall-to-wall agreement on the direction of change. A powerful tool that can be used to create such agreement is the video The Goal: The How-To Version. The use of this video is not limited just to the beginning of the implementation process. We know that reaching agreement on the change in direction is not a onetime effort. As the company moves in a new direction there will be some unavoidable diffusion. To prevent too much diffusion there is the need to repeatedly realign interpretations ­ to periodically use the movie.

Video available in English or Spanish. DVD (multilingual version includes English, Spanish & Portuguese).

The price of $905 includes $10 for shipping via Fed Ex.

For orders outside the United States please call AGI at 1-203-624-9026 or email us at agi@goldratt.com.